In 2013 adidas launched three new soccer cleats, each of them crafted to match a specific player skill set

The F50 was built for speed, Predator for ball control, and Nitrocharge for relentless energy. We created an interactive test experience to help high school soccer athletes find the adidas cleat that perfectly matches their style of play.

 
 
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Agency: Archrival

Role: CD, AD, CW

Design: Joel Kreutzer