Oakley women are not like other women

They believe athletic clothes are meant for athletics, not long walks in the mall. They’re ultimate competitors that live for hard work, sweat and pushing the limits. The Oakley Contract is a way for these women to draw a line and announce to the world where they stand. By visiting the site we created, women can create their own personal contract, add their image, sign it, and share it to the masses – giving them a personal mantra to live by every day.


Agency: Archrival

Role: CD, AD, CW

Design: Joel Kreutzer