Red Bull Can You Make It? is an epic journey across Europe using only Red Bull as currency.


1.1 million visitors followed every detail of the journey through a comprehensive site.

They could track the progress of each team through an interactive map, text posts, photos and videos. The site also tracked the number of cans used, distance traveled, and the various modes of transport taken on the journey.


Agency: Archrival

Role: Creative Director

Design: Joel Kreutzer