To launch an exclusive line of running gear for hardcore runners we wanted to create an experience they couldn't ignore. The first pop up shop that's always on the run.

 
 

The shop will consist of elite adidas runners outfitted head to toe in the exclusive line. Participants can locate the runners using their mobile device.

 
 

Catch up with the store to browse the gear, then make a purchase with your mobile device.

The store will be moving at an elite pace, so only runners with enough skill will have access to the exclusive gear.