Sony smartphones are made of imagination. So to explain what makes them so special, we turned to the most imaginative people in the world, kids.


Xperia phones aren't made of microprocessors and memory chips. They're made of imagination and curiosity. They've been designed with passion so that they may ignite passion. Forged with imagination to unlock imagination. And built with inspiration so that they may inspire others. These are the components that make up Xperia.


It took 8 sets

72 puppets

and 1282 man hours

To create a film made entirely of imagination.


Xperia wild postings


Agency: McCann New York

Role: Art Director