SHAKE SHACK

CAN’T FLY? HAVE A FRY.

Flight delays suck. Flight delays over the holidays suck even more. Flight delays over the holidays with free Shake Shack French fries suck a little less.

We helped Shake Shack create a special moment and spread a little joy by rewriting and recording a holiday classic and by gifting travelers with free fries if their flight was delayed or canceled.

The campaign, which included an a cappella group, branded “Fry Attendant” uniforms, onsite signage and more drove a swell of feature press coverage spanning consumer, business, travel, entertainment, and broadcast media. Sometimes it’s the little things.