SONY XPERIA x WES ANDERSON

MADE OF IMAGINATION

This one is from deep in the archives circa 2012.

To explain what’s inside of Xperia phones that makes them so special, we turned to the most imaginative people in the world, kids.

It took 8 sets, 72 puppets, and 1282 hours, the help of Wes Anderson and the team behind Fantastic Mr Fox, to create a film made entirely of Imagination.

Agency: McCann New York

Director: Wes Anderson